Anshita has always believed that the smallest details create the strongest memories. After spending over seven years as an educator, she pursued her passion for creating meaningful experiences through her creative venture, Anshanki, where she spent more than four years curating handcrafted gifts, candles, handmade soaps, and thoughtfully designed keepsakes.

Her deep appreciation for fragrance naturally became the foundation of Vedara. Every collection is personally curated with the intention of creating warmth, comfort, and moments that stay with people long after the fragrance fades.

Ankit believes that every memorable brand is built with purpose, clarity, and intention. With over a decade of experience across business strategy, technology, and digital transformation, he brings a strategic perspective to shaping Vedara’s brand identity, customer experience, digital presence, and long-term vision.

His approach brings together analytical thinking and thoughtful storytelling, ensuring that every aspect of Vedara from how the brand presents itself to how customers experience it reflects a consistent sense of quality, authenticity, and purpose. At Vedara, he focuses on building more than a fragrance brand: a distinctive identity that connects with people and becomes part of their everyday moments.